Congres Bureau Friesland is the first Frisian organization that may join the select company of Erkend Congresbedrijf-bureaus (Accredited congress organizers). Friso Douwstra, alderman for economic affairs of the municipality of Leeuwarden, presented the certificate on behalf of the foundation Het Erkende Congresbedrijf to the congress company that is based in Mantgum.
Congres Bureau Friesland is the twelfth office in the Netherlands that is allowed to carry the label. The certificate was granted by the foundation Het Erkende Congresbedrijf, which was established in 1995 on initiative of the 'Vereniging voor Nederlandse Congresbelangen' and the Ministry of Economic Affairs, with the aim to promote the quality and transparency of the congress sector.
'This recognition is the cherry on top, for our work of the past 10 years' says Jant van Dijk, owner of Congres Bureau Friesland. 'The certification offers our clients the certainty that our services meet the strict quality requirements regarding professionalism, expertise and experience.' The company was checked on 80 points around competencies, reliability, knowledge, transparency and experience.
More and more national and international congresses choose Leeuwarden as location. In addition to the role of organizing agency, Congres Bureau Friesland has played an acquiring role in the congress market for a few years now and it is paying off. The title Cultural Capital of Europe, that Leeuwarden had in 2018, also contributed to the growth of the business tourism in Friesland. 'The congress participants are very surprised and extremely satisfied with the locations, the hotels, the service and the city, and that good news is spreading. We have gained extensive experience in the organization of national and international congresses and received positive feedback, both important in receiving the label of Erkend Congresbedrijf', according to Van Dijk.
Congres Bureau Friesland hopes that the promotion of business tourism will be more important on the political agendas. The output for Leeuwarden and Friesland is a lot more that the direct turnover that goes with theses congresses. Think of a stronger reputation for the water sector, agri and food sector and circular economy in Friesland. But also the sharing of knowledge, profitable facilities and connections between the informal leisure market and the business events possibilities. Like other Dutch regions do, Friesland has to be fully committed to this growing market and can not stay behind.
Photo: from left to right: Annick Offringa, Nadine van Brederode, Alderman Friso Douwstra, Jant van Dijk, Inez Bootsma
Photo: Ivan Pakan, Gull Media & Design